The Pink Tax Is Outdated—So Are the Excuses | E1 Wellness

Why are women still paying more for the same products?

We’ve seen it for years. Two products, nearly identical in design and function—one in a soft pastel shade, the other in black or blue. The only real difference? The one marketed to women costs more.

Welcome to the Pink Tax.

💸 What Is the Pink Tax?

The Pink Tax isn’t an actual tax, but a form of gender-based pricing discrimination. It refers to the extra cost women pay for products and services simply because they're marketed to women. Women are often charged more for less, from razors and deodorants to dry cleaning and haircuts.

According to a study by the New York City Department of Consumer Affairs:

• On average, women’s products cost 7% more than similar products for men.

• When it comes to personal care, women pay a shocking 13% more.

• Over a lifetime, this can add up to thousands of rupees.
  

And the kicker? The product functionality is often the exact same. The price increase is wrapped in pink packaging and labeled as “feminine.”

🙄 The Real "Excuses" Behind the Pink Tax

So, why does it still happen? We’ve heard the same tired justifications:

• "Women’s products have added features."➤ Most of the time, it's just aesthetic fluff—color, scent, or packaging design.

• "Fragrance and branding cost more."➤ Who said women wanted floral-scented razors in the first place?

• "Lower production volume drives up costs."➤ In many cases, women’s products sell more, not less.

• "That’s just how the market works."➤ And yet, it’s still a conscious business decision.
  

These aren't reasons—they’re excuses rooted in outdated thinking.

🪒 E1 Wellness Says: No More.

At E1 Wellness, we’re done with gendered pricing. Our razors are designed for smooth performance, clean skin, and zero gimmicks. No pastel tax. No pink markup. Just a high-quality shave that respects your skin—and your wallet.

We stand for fairness, transparency, and equal access to personal care.

Because self-care isn’t a luxury—it’s a right.

👊 Join the Movement

We’re calling on our community to:

✅ Educate themselves and others about the Pink Tax. ✅ Support brands that practice ethical and gender-neutral pricing. ✅ Demand better—from marketers, manufacturers, and retailers.

This isn’t just about razors. It’s about recognizing that your gender should never dictate your cost of living.

Let’s shave off the bias—together.

📢 No more excuses. No more pink tax. Just smooth, fair, affordable care.#NoPinkTax #E1Wellness #GenderNeutralPricing #FairCareForAll #ShaveTheBias